NTU Student's Final-Year Project Spotlights Chew's

Some stories find you at just the right time — and Gerald’s message was one of them. When he introduced himself as a brand designer and final-year student from NTU, we were already intrigued. But it was the heart behind his words that truly reached us. Here was a young Singaporean who had spent a full year exploring the world of local produce out of a desire to understand, appreciate, and celebrate the people who feed this nation. In a fast-paced world where farming can sometimes feel overlooked or taken for granted, his sincerity felt like a gift.

Reading about his project, Seeds We Sow, felt like a reminder of why we do what we do. For decades, Chew’s has been quietly tending to hens, nurturing sustainable practices, and supporting Singapore’s food resilience. Much of this work is unseen — sunrises before most people wake, hands busy long after the sun sets. We do it because we believe in the importance of caring for animals, producing good food, and contributing to the community we love.

To see a new generation taking interest in this work — through art, design and thoughtful storytelling —is deeply encouraging. His project, Seeds We Sow, isn’t just a student assignment. It is a tribute — to farmers, to local produce, to heritage, to the everyday labour that forms the backbone of Singapore’s agri-food sector. Gerald’s passion for uplifting local farmers and celebrating homegrown produce resonates strongly with us. When he said he wanted to feature Chew’s — our farm, our people, our story— we felt honoured.

His belief that visual storytelling can shape national pride mirrors our own hope: that Singaporeans will increasingly see the value, freshness, and heart behind what’s grown on our own soil. The moments captured during his visit — hands in soil, conversations with our team, quiet observations of the farm reminded us that agriculture is more than a system. It’s culture. It’s memory. It’s identity. And when someone takes the time to listen and document it, the story grows a little further.

Gerald reminded us that stories grow best when shared and that heritage lives on when someone chooses to witness it. We’re grateful for the chance to be part of his final-year project and honoured that

Chew’s Agriculture’s journey will be shared with more Singaporeans through his eyes, lenses, and design.

Every seed sown today shapes tomorrow’s landscape. And collaborations like this remind us that the future of local farming is bright — grounded in curiosity, creativity, and a shared love for homegrown goodness.